Do you know who your ideal client is? Most business owners don't really know. They guess!

And because they guess, they're working way to hard, marketing too much, spending too much money. I know I've been there, done that.

Now, my bottom line definition of an ideal client would include a client who:

--Easily pays you top dollar, and on time, for your services.

--Comes to you already understanding what you services can help them accomplish.

--Refers you to others without you even asking.

--Comes back for more of your services, whenever they're ready for another "shot" of what you offer.

--Gives you "energy" - emotionally and financially!

I made two big mistakes when I started my business. I didn't create two of the most important "business keys" upfront - a business plan and an ideal client profile. The result? Well,I ended up broke, used the money from the sale of my home to live. Of course, since then, I've made some hefty changes!

One of those changes was getting over my "fear" about narrowing my client base. You see, I thought that if I created such a small base to get clients, I'd be broke and bored - a place I found myself in anyway, because I was doing thing "my way".

Here