This age old question applies to those would be entrepreneurs who want to start a home business. How does it apply? Let me give you some examples. I have many people who attend my home business workshops and they want to make a business out of the crafts they produce. They are very talented and all their friends tell them they should start a business. They sell their products at craft shows, so they come to me to find out how to start a business.

Another attendee to my workshop spent over $18,000 making prototypes of his products. Electrical outlet plates that light up when the power goes out. Other versions are for blind people. When the doorbell rings, a mini speaker in these outlets announce which doorbell is ringing, front or side door. Another outlet is for deaf people. The outlets flash a different color to show which doorbell is ringing.

Both attendees made the same mistake. They created a product and then looked for a market. There is a lot of competition for crafts, so what makes yours unique? What is your USP? Your Unique Selling Proposition!

The gentlemen with the electrical products, tried to sell his products to the big companies like General Electric. He couldn