Teaching to a group of prospects, large or small, can be a quick way to establish credibility and differentiate from competitors. Besides, teaching, next to writing, is a powerful method that promotes you as being a specialist.

Teaching Makes You Memorable

Being memorable is one of the toughest aspects to marketing. For example, if you mailed fliers to your prospects last week, how many do you think still remember it? Can you recall the billboard or the ad on the city bus you saw coming to work today? Here today, gone tomorrow is often the results of our marketing tactics.

Teaching, on the other hand, is different. Remember when you were in school? Who was your favorite teacher? I