Fitnesscasting is the commercial application of podcasting for the personal fitness industry. Fitnesscasting is the distribution and publishing of audio and video feeds, that offer personal health and fitness training and information delivered over the Internet, for on demand listening.
This is a new step in the evolution of on-demand health and fitness information delivery, making it accessible, informative, useful and appealing. This mix presents the health and fitness industry with a very unique opportunity to reach its audience through this new medium. Those individuals, who are already seeking health and fitness information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by each organization. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.
To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod and all the other portable media devices, you have the ability to grab fitnesscasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new Fitnesscast updates.
The flexibility of this medium is what will drive the growth of Fitnesscasting tremendously over the next few years. There are numerous formats that can be used in developing a fitnesscast. Audio and video workouts give the power to the listener or viewer to receive on-demand health and fitness training. In addition, podcasts are being placed on portable video devices to offer exclusive training workouts for those clients who may travel a lot, or want to workout in the comfort of their home or on their own schedule.
The best thing about fitnesscasting is that the opportunities are endless. Here are some examples of how podcasting will benefit the fitness industry. Most Americans have heard of 6 minute abs or the home jazzercise videos, in fact, these have sold extremely well in our society. With as busy as people are in today