Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will lead you to using your image ineffectively to build your business.

Whether you agree with it or not, people judge others by how they look. Therefore, personal image may be used to create trust at first sight. So it must be well thought out with much care.

I have given image seminars where I see people in conservative industries such as finance wearing tops revealing their cleavage, even though they are in a suit. I have seen a career coach wearing an outfit that is more suitable for an artist. Their images are not congruent with their professions.

Your image is not just about you. It