Most of the times a new website is launched one of the primary objective is to generate revenues or leads from that website. The most commonly adopted strategy to accomplish this is SEO and Link Building. However in order for any site promotion to be successful the Webmaster must understand website visitors preferences. Only then will the Webmaster be able to enhance revenues from the site.

The Webmaster must undertake real time visitor activity monitoring of his website. The information which a webmaster must have access to is