6 Step Market Potential Evaluation

EVALUATING THE MARKET

Criteria for Evaluating Business Opportunities

The following tool provides a quick indication of the market potential for your business, product or service in your area. The higher the figure at Step 6., the better the opportunity.

A low score does not mean you should drop your idea altogether. It does, however, indicate that in its current form, there is not a large market opportunity for your concept, and to enter the market in its present state you may be taking a large risk.

Likewise, a high score is not an automatic green light. Proceed with caution