Not too long ago, the common wisdom was that every organization or business should have one website. This website was designed to serve the needs of all users and visitors. There were many reasons for this prevailing predilection. One obvious reason was cost. Websites, at least professional websites with functions beyond displaying text, were very expensive to program and maintain. Another reason was concern for branding and common messaging. This led to the third concern, control. There must be some control over who has access to change an organization