WRITERS ARE THE PUBLISHER'S AND WEBMASTER'S BEST FRIEND

As a writer of free-reprint articles, I know full well the intentions of the writer's who make their articles available to publishers and webmasters as *free* content.

When the game is played correctly, the free web content is able to provide value to everyone involved. The people who benefit from the content includes the people who read it, the ezine publisher who publishes it, the webmaster who posts it on their website, the advertisers who support the publishers, and the writers who take the time and initiative to develop the content.

But, when the rules of the game are broken, everyone suffers.

THE BENEFITS OF FREE CONTENT

As writers, we fully appreciate the value gained by everyone from the distribution of free-reprint articles.

- The End User -

The people who read the content benefit from the knowledge that is being shared with them. The content usually helps them to learn something he or she has wanted to learn.

The article might teach someone how to make a tasty Cajun chili. It might teach someone how to help their children with the problems that children face everyday. The article might even teach someone how to overcome the obstacles to owning and operating a successful online business.

- The Ezine Publisher -

The ezine publisher is constantly under pressure to deliver the kind of content that their readers want, which is necessary to attract and keep readers for their publication.

- The Webmaster -

The vast majority of Internet surfers use the search engines as a starting point on their active hunt for information and products. Recognizing this fact, webmasters often use free content to build their keyword ratings in the search engines, thereby improving upon their chances of being located by Internet searchers.

The hope is that by providing targeted content to search engine users, webmasters can bring in people who are ideally suited to purchasing their products or services.

- The Advertiser -

The advertiser benefits from the free content by having a good ezine or website on which to advertise their products and services. The stronger the ezine or website, the more likely the advertiser's money will provide a good return on investment for the advertiser.

- The Writer -

Writers honestly do not create content for ezine publishers or webmasters from a purely altruistic point of view.

In fact, just as the reader, publisher, webmaster and advertiser do, writers also receive a benefit from the content they create. Through the *article resource box*, writers also have the opportunity to create traffic and sales for their own businesses. The *resource box* is the real reason writers make their content available to the world.

To protect their own rights, writers usually include a *Terms of Reprint* with their articles. Hyperlinking URL's is often a very important component of the writer's *Terms of Reprint*.

*Free-reprint rights* does not mean that there is no cost involved with using the content --- it only means that their is no monetary cost for using the content. The actual cost of using a *free-reprint article* is that the *Terms of Reprint* must be honored in full.

When a publisher or webmaster breaks the writer's *Terms of Reprint*, the writer's legal position to seek monetary payment is assured --- even when the article was released as a *free-reprint article.*

BASIC TERMS OF FREE-REPRINT