Salespeople are infamous for making others feel bad.

They cold call complete strangers to judge their business decisions and make them feel sorry and stupid for choosing their current provider. They feed on every negative emotion to get the only thing that matters: the sale. They treat their prospects like numbers, instead of living, breathing people.

Unsurprisingly, people find salespeople annoying, pushy, and rude. Nobody likes them, and nobody likes buying from them.

People buy from people

The only way to connect with your prospect is to act like a person instead of a salesperson, and treat them like a person instead of a sale.

Like you, your prospects have emotions, which are often overlooked by salespeople who use old world techniques like sales scripts and automated messages. By addressing these human emotions and using them to create a positive, personal atmosphere, you can create an experience that is best for making the prospect your friend and your loyal customer.

Salespeople believe that making a prospect angry about their current supplier will somehow make themselves look good.

They try to find the pain that the prospect is experiencing in their current situation, and think that exposing that pain will make the prospect want to switch suppliers.

It doesn