Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to your sales pitch instead of another company's. Also, when buyers from another business are sent to trade shows on their company's behalf, they aren't spending their own money. The result is that quite frequently the best promotional gift becomes the key selling point for a buyer.

What businesses that use gifts need to know is that the promotion is all about your potential buyer. The buyer is the person making the decision to purchase a product or service from your company, but it's the person and not necessarily the company he or she works for. That means that the corporate promotional gift needs to be geared towards that particular person. So, who is it?

Buyers! Knowing your potential buyer is the key to choosing corporate promotional gifts that really help you sell your product. These are some things you should know about your potential buyer in order to choose an ideal promotional gift:

1. What is his or her relationship to the company? If the buyer has no financial interest in his company (meaning he isn't an owner or shareholder), then it's likely he cares less about whether or not your product is better than your competitor's and more about what's in it for him. If that's the case, don't ignore this fact. You may not like it, but as the saying goes, "The proof of the pudding is in the eating." So choose corporate promotional gifts that these guys want or need.

2. What is the buyer looking for? It