When you copywrite for the internet. You are basically doing two things. You are doing marketing and writing good articles.

If you neglect either, you will put across the impression that you are on a marketing campaign that has a few screws loose. The marketing aspect will gauge whether you can attract attention. It will ascertain if you can connect with the reader and get his or her attention.

The writing aspect will prove if you can get the message across clearly and creatively. If your writing is not polished, the reader will get the impression that you are not a professional at what you are doing. And this is a bad thing to start with.

To avoid this you must keep in mind a few keys to online copywriting success. These keys will help you get a firmer grasp on the interplay between writing and marketing so you can better you copywriting powers.

1. Be Creative
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