Everybody says 'follow these steps to achieve success' or 'secrets2success with one time fee' or something like this. They will give you a long list of steps or secrets... what ever you like to call them.

Did you write down that long list of strategies on paper at any time?

Like Number 1 strategy for success...

Number 2 strategy for success...

Number 3 strategy for success...

If there is any chance you wrote them down on a paper, go now and revise them. Or try to memorize them.

I bet you would see the TWO secrets that I am going to tell you now in that list. Only thing is You don't know how important they are.

After my 4 years of online presence I found these TWO secrets (rather well known secrets) are most important for a business to thrive and establish.

1. NUMBER ONE SECRET:

"Sell a product which has Demand."

Have you heard of that? Sure you are. But people give least important to this.

Your product has demand in the market? Selling a product that has high conversion rate is profitable than a less marketable product.

Look around you for such product. Check the bulletin boards, participate in discussions, search affiliate products etc. Read the threads in the bulletin boards and look what problems they are facing.

Get to know what people are searching for. http://50.lycos.com/ http://www.search.com/top?tag=ex.se.fd.col.top http://www.wordspot.com/ http://metaspy.com/

If you already own a product, then check these again:

*People really gonna need your product?

*What search terms they are using to find out your product or related products?

*How your competitors making money?

*Are your product like products available freely on the web?

If you are not satisfied with any of the criteria about your product, try to improve it than your competitors or change your product.

2. NUMBER TWO SECRET:

"Advertise Every day, if possible every hour and Minute"

No... I am not crazy. If you don't spend atleast 70% of your alloted time, no matter how much would that be, you don't reach your niche in your target market.

There are so many advertising methods: free or paid.

You don't have to go with paid advertising everytime. There is lot of space for free advertising too.

Some of the methods of advertising:

* Search engine optimization and submission

* Pay per click engines

* Ezine advertising (Free or paid)

* Write ezine articles and submit them to ezines and content sites

* Exchanging links with other websites

* Offline methods like business cards,pamplets etc.

* Building your opt-in list. Give away email courses through your autoresponder software.

Most important thing is 'Persistent Advertsing'. One time keeping of an ezine ad and expecting lot of sales... it is not going to happen. Average of three for a click thru and average of seven exposures for a purchase will be necessary as pioneers of internet marketing say... So try to stick on to the same method for few days to see your ROI.

A good product with enough advertising will become a constant source of income for you.

Lastly I want to make a comment on affiliate programs. People join in half a dozen affiliate programms and keep dozens of banners on their webpages. They will expect sales through this method. It's never going to happen this way.

If you want a success in affiliate programms, stick to few of them which come close to your interest and promote them as if they are your own products.

Radhika Venkata (c)

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