An article is a short manuscript on any topic. If you are online since a while, you might have seen many ezines with these kind of articles.

Authors write the articles and submit them to ezines and content publishing web sites. So what is the purpose of writing articles?

Glad...You asked...

NUMBER 1. reason to write articles is FREE ADVERTISING:

Don't you love that word- 'Fr*ee'. You will get lot of fr*ee advertising with ezine articles. You wrote an article and submitted to a content web site. Ezine publishers constantly searching for good articles for their subscribers.

If an ezine publisher with a good mailing list, publishes your article in his ezine, guess how much exposure would that be to your web site or product?

If you constantly doing this process of writing and submitting the articles, tremendously increase your website traffic.

NUMBER 2. reason to write articles is TARGETED ADVERTISING:

I am sure you will agree with me when I say '100 people who are interested in your product are far better than 1000 people from the general public'.

You will make more sales with the first group. Because it will be easy to motivate them to make a sale.So articles exposed to a group of people who are interested in your product or web site topic brings you lot of benefits.

How to get this targeted advertising?

After writing an article, submit to ezines that are focused on your web site topic.When you write article on 'How to get good ranking on Google search engine', you can submit your article to ezines that are focused on webmasters and website promotion.

With out you knowing ezine publishers from the ezines (like above that are focused on website promotion) will be looking for content like your articles.

So all these leads to exposing your article to targeted people.

NUMBER 3. reason to write articles is LINK POPULARITY:

This is also obvious. Once your article published with content websites or ezines that also have online versions, your web site link popularity increases.

Ofcourse you have to remember few things:

**Don't forget to keep your resource box with your web site link.

**Just your email in your resource box won't increase your link popularity.

**If you want to put affiliate links in the resource box, use some redirect method. In this case the URL starts with your website. Example: Instead of youraffiliatesite.com/your affiliateID, you can keep like-yoursite.com/affiliateproduct.htm. This will redirect the visitor to your affiliate site.

Good luck with your articles.Still reading this? I thought you are writing your article...

Radhika Venkata (c)

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