Imagine you did everything you could as a business owner and/or CEO to make your particular business stand out and be the benchmark for all others. You analyzed carefully with the help of experts in each field how your business needs to be set up, which processes need to be in place, what kind of organizational structure you need, how exactly your market looks like, which would be your target group, what kind of demographics and psychographics are describing your potential customers, what is your USP, how do your competitors look like and who are they, SWOT, Strategy, etc. And after all that you realize that it is still not working the way you would wish, even if you might be fairly successful.

If you are determined to make your dream come true go on reading, there might be something you just didn