I would say the most frequently asked question from beginners about opening their own business is 'What should I sell?' I then proceed to ask them, 'What interests and hobbies do you have?' Most don't know how to answer that question because they cannot possibly envision how their own interests and hobbies could be turned into a business. After a long silence I then ask, 'Why do you want to start your own business?' The beginner will immediately answer, "To make money".

I am sure I would have given the same answers when I started my home business but the purpose of this article is to educate you and help save you the loss of time and testing I had to endure.

The best way to find a unique product or service that will make you money is to first decide what you have an interest in. Look through business opportunity magazines for ideas. A business can be started from anything you can imagine. All you have to do is find something you are interested in selling; not how much money you will make.

Make sure the product you choose is something you believe in and are excited about. If not, you will abandon the business in the early stages when you are making common mistakes in marketing. You simply will lose steam with a product you have no interest in personally.

Now, determine the type of people that would be interested in buying your product. For instance, if you decide to publish a cookbook, you know your market will be people interesting in cooking. Workaholics who grab a pizza or run through a drive-through at Burger King