The two top reasons given for a visitor to leave a website in haste are long download time and confusing navigation. The top reason a search engine stops spidering a website is confusing navigation without usable links. In this article I delve into five design tools that will make your website easily navigable and usable for visitors and search engines alike.

TOOL #1. Make sure that all links appear somewhere on the site as words (text). I love buttons and rollovers but these are graphics and search engines don