From Newspapers to Magazines to Internet, sales and advertising creates brilliant designer details, but what sells a great ad? In flipping through a recently released magazine I found something interesting. The most effective ads had space around them.

Considering that I can generally fill up a room, or a page, with more than most people might want in it, I seriously looked at the pages, to see why they were so effective. They all seven major details that gave the reader a clear idea of what the product was.

1. Clear