The web is experiencing an online revolution in the making with Web 2.0; it is simply and powerfully restructuring it, making information more personalised and centralised.

Since the advent of the internet every user wanted a more personalised environment and this now comes in the guise of Web 2.0, with RSS feeds added, read and tracked right from your favourite search engines' home page.

RSS is still in its infancy but it seems as if it will become an important component in the success of Web 2.0 as businesses take advantage of giving control to users. RSS is helping the web distribute content in an organised way and, over the next few years, I believe RSS will definitely be seen on every website and blog.

Using RSS, search engines return search results on specific keywords, connecting users with the information they want to read. This process of syndicating content from other websites by displaying RSS feeds is definately catching on with the ability to deliver fresh news to their users as it happens.

Not only are the big companies using RSS to get ahead of the competition but smaller firms like ours are also using it to the fullest extent for ourselves and our clients.

Media Director of V9 Design & Build, providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.