How can we consistently and cost-effectively exceed customer expectations in order to earn repeat business?

This is the challenge many organizations face, especially as competition increases. Smart companies have come up with a novel answer, a low-cost way of exceeding expectations that really makes customers happy.

I do some of my shopping at Pavilions, an upscale grocery chain owned by Safeway. On numerous occasions, when paying my bill, the checker has asked:

"Would you like some help out to your car?"

I