If you apply the rules of (business) architecture in management you will be able to build a coherent business.

Have you ever seen a church with a roof vault somewhere in the middle? If you walk in a library you see books. Easy. The main function of a library is to present books and other communicating material in a way that it is accessible for the public. A retailer has borrowed this concept, but the library was there first.

Architects have thought about this. They now about functions, they develop (design?), a matching form or construction and