In the Internet Marketing industry emailing is a somewhat large part of communicating with potential subscribers, current subscribers and the procurement of potential sales. Arguably the most important part of these emails is the subject or headline. The headline is what the receiver sees first and either arouses or dissuades interest. The arousal of interest is obviously the optimal choice.

So how do you arouse interest from a headline? Well, this can be tricky. First you want to put yourself in the reader