Product Life Cycle Case Study; New Products and Online Ecommerce Sales

Have you considered launching a new product? Do you have an idea for a terrific new widget and want to roll it out online to save costs? Have you considered product lifecycles and Ecommerce sales? What if your product is really successful and then sales die off? What will you do to get your sales pumping again? Well you can use informational selling techniques by educating your potential customers. But after your product has really run its course then what?

Well you need a possible side application later, if sales looked like they would peak out, that is to say if you ran up against the standard product life cycle curve and found yourself on the top or going into a downward cycle. Can you add something to your product and call up all your previous customers to alert them? Will they by the new improved widget model? They say it is easier to sell something to previous customers than to new ones.

Sometimes as Business Professors in top Universities will tell you it is often better to start another company and create an offshoot for the new product if it is that much different. You could start a new website, link them together and launch the new product just before you felt you might be 6-months out to getting on the top of the first product curve peak.

Thus piercing the top of the product life cycle curve with a hyperbolic perpendicular break out as it went from flat to exponential growth. (Academically speaking of course). To learn more about product curves search;