How Accessible Web Design Increases Sales to All

Accessible web design is a way of building a website so that people who may experience difficulty accessing the information from or purchasing goods or services on a website can do so. These difficulties range from older hardware/software and slower internet connections to people for whom English (or whatever language the website is presented in) is a second langue to people living with disabilities. It is for this last group that most effort is expended when considering accessibility and where this article will primarily focus. However it is important to note that all accessibility issues are interrelated and can help a website do its job better for any potential client.

People with partial or complete visual impairment present perhaps the biggest set of challenges to the web designer. After all, the web is primarily a visual medium. The power of the web, though is that it doesn