The most important part of a Business Plan is the Executive Summary. The Executive Summary is generally only two pages and is an overview of the pertinent information contained within the business plan itself. Generally Venture Capital Executives, Angle Investors, or Investment Bankers will read these two pages and either put you into 'sounds interesting pile' or 'trash can pile.' Your Executive Summary must be complete, honest, and it must be compelling.

Many times entrepreneurs will write a rough draft Executive Summary and then write their business plans. Then go back and re-write the Executive Summary after re-considering all the important points. You should be able to give your executive summary to just about any competent person and after they read it, they should not have more than one or two questions. Below is a sample Executive Summary I have prepared for this discussion on an non-existent product, which is under consideration by at least one entrepreneur to make this widget a reality and available to the public.

2005 Business Plan for The JoggingLight

The JoggingLight is a Brand Name of the parent company,