A linking strategy is a plan for building appropriate inbound links to your site and helps you achieve your overall objectives (usually it is increased Google Page Rank).

To start, you must have properly built websites with good content and with a good collection of valuable outbound links for your site visitors. Next you want relevant links from other Web sites. These sites should be carefully selected, because many easy to get incoming links are simply useless when it comes to building your site's search engine ranking. In fact, some links may damage your effort to get good ranking. A proper Linking strategy is not something you should underestimate.

It's difficult, but worth of your time

Building incoming links without a carefully thought out strategy is the simplest way to a disaster. Why? A blind quest for links can lead to dozens of incoming links from link farms. These sites are dangerous to your quest for improved ranking because most popular search engines ban these farms as well as sites linked to them.

This is especially true with Google, but other big search engines also hate link farms. They are worthless links and don't add any content or value to your site or the internet.

Today link quality is more important that quantity. Do not concentrate on just getting links