IT Marketing: Using Your Elevator Pitch

Elevator pitches are effective, quick ways of practicing your IT marketing daily. They key is to say something memorable and quick, and to use it whenever appropriate. In this article, you learn how to make your elevator speech stand out for effective IT marketing.

For example, you get in the elevator on the 20th floor and you see a man or woman that is very well-dressed. This person looks like an executive who could potentially be a good customer of yours. You're both leaving the same cocktail party. She looks down at your name tag and says,