Five Lazy Ways To Market Your Business

There's a store in the middle of our town that's been, in quick succession: a soft furnishings retailer, a record and CD store, a lighting shop, a pet store, and yet another soft furnishings store. It's currently a coffee shop.

I think the store's finally settled into its niche. Each time I pass it people are lined up to buy coffee and cake, so all appears well.

Why didn