Question: I have a sign-up box on my web site to collect names for my marketing list, but I am hardly getting anyone joining my list! I already get lots of traffic, but what can I do to get more sign-ups?

Answer: You're right to be worried. After all, if these first-time visitors leave without joining your list, chances are you'll never see them again, and all the time -- and money -- you spent attracting them to your site will go down the drain.

But I'm getting a sense of where the problem may lie from the way you phrase your question: Why would any of your visitors want to join a