Thinking about trends is a fruitful way of thinking about your strategy. In fact you need to set your plans aside and concentrate on the world outside you. Not that you wouldn't normally do but now in a different way.

There are however trends and hypes. A trend is a fundamental movement. A hype is a artificial one. In investment terms, a trend would be supported by a fundamental movement, a hype is a technical wave that could or could not have a fundamental backup.

Digging behind the drive of a trend is also about finding solutions for