When typography is used creatively, it can accurately express and illustrate emotion and create a mood. Letterforms can be elegant and even visually exciting when used correctly. In the way letters are shaped for headlines and logos, they can reach out and get a reaction out of someone. When typography is used as an art form, it does not necessarily have to be read; in fact, it can stimulate the eye and carry a message without ever needing to actually read it.

When letter shapes are emphasized and become part of the overall design, graphic designers don