You've decided to make the leap. You're going to start selling your products and services online. You're excited. Wow! Millions of people will be able to buy from you.

Let's see --- what will you need to do first? Yep. You'll need to create your own Web site.

A week or two later, your Web site is complete. You're thrilled. It's exactly what you wanted, your own storefront online. You get to work and do everything you're advised to do: you send out news releases and submit your site to all the search engines. You promote your URL on everything from your business stationery to the side of your car.

Six months after that, you're starting to see a trickle of traffic, but it's hardly the flood you imagined it would be, and you lose heart and interest. The Internet, you decide, is a sham, a haven for sp*mmers and assorted lunatics. You vow that you