For the last decade I have been carefully applying a multi-pronged approach to building my own private investigation practice- which is not really all that different from working on any other type of service provider or consulting business. I have had incredible success following this simple strategy, which I massaged into in an easy to remember acronym- W.O.R.K.I.N.G.

Writing
Outreach
Referrals
Keeping-in-touch
Internet
Networking
Getting Publicity

Writing has always been the first part of my W.O.R.K.I.N.G. approach, though its importance has increased exponentially since the race to attract attention via the Internet began heating up. It used to be that writing was the main method by which I built my own subject matter credibility but, while writing continues to be an integral part of my overall branding effort, I have found that the overall symbiosis between writing and the Internet component of my W.O.R.K.I.N.G. approach to entrepreneurship has become more important.

Writing is now a vehicle by which I supercharge my Internet efforts.

Since you are reading this article, you have either come across it through one of the online article submission websites for which I originally wrote it or you are reading it through a website, e-zine or publication that derives its content from the article submission site that is hosting it; in this way, articles on the Internet provide viral exposure. Additionally, the effort that goes into writing and submitting just one article is negligible compared to the results it will achieve as it is picked up by those who need content for their own publications and then picked up again from the secondary publisher by another; in fact, the cycle may encompass publishers who are several