Without a steady cash flow, your business dies. This means that you need to be focused on your cash flow situation at all times: you need to know how much cash you have and how much is coming in. If you can see that you're likely to have problems, the time to take action is --- NOW.

This constant awareness of your finances is especially vital for creatives. Writers, artists and designers are in a unique situation. Not only are we creators, we're also marketers and salespeople. Combining these two functions is so difficult that at times it feels as if it