In this article we're going to go over some tips for those who are considering a career in public relations.

If you are a student who has taken up public relations in college and it's fast approaching the time when recruiters are going to be coming to your campus, there are a few things that you are going to want to do in order to assure yourself of the best chance of being hired by a public relations firm and then the best chance to hold your job once you get it. Public relations is a highly visible profession and not one where you can easily hide behind a desk. Any weaknesses you have are going to stick out like a sore thumb. Which brings us to our first tip.

When confronted by a recruiter, show confidence. You absolutely must convince this person that you can handle any assignment that comes your way. The same is true once you land the job itself. Don't be afraid to give your opinions in meetings. You may come up with some stupid ideas but if you show confidence, they may still be considered. However, don't appear arrogant. This can work against you. You have to find the right balance between confidence and arrogance. This is not always easy, especially for a young person.

Once on the job, hook up with a mentor, someone who you feel you can learn from. All the confidence in the world doesn't make up for experience and knowledge. A mentor can get you through that rough first year by giving you sound advice and also by acting as a sounding board for your opinions. He may very well save you from saying something that could seriously hurt your career in the long run.

Another thing you have to learn how to do is learn from your mistakes. Mistakes happen to everyone but the key is not to make the same mistake twice. Handle your mistakes as professionally as possible and take all criticism that goes with them just as professionally.

Public relations is not a nine to five job. You won't be expected to work long hours but if you want to get ahead and be on top of the game you're going to have to be prepared to put in some very early mornings and some very late nights. Do this willingly and with enthusiasm.

Study the industry as much as possible. Read all the books on the subject. Study past public relations campaigns. Read the latest magazines and journals. Also, attend seminars and join professional groups. This will keep you one step ahead of the game and greatly impress your boss.

Remember that there is a lot to learn. Coming out of college, you've gained a lot of book knowledge but public relations is more than book knowledge. Gain as much experience as you can. Study assignments done by others in the firm and see if you can learn anything from them.

By doing all of the above you can almost guarantee yourself a very long and successful career in public relations.

Michael Russell
Your Independent guide to Public Relations