It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly as the new floods in. Sales teams everywhere are hustling to meet year-end projections.

Enter the online press release: Written to proclaim your business to the world; Optimized to be found in keyword searches relevant to your business; Distributed to thousands of web resources for maximum exposure; Linking back to your website to increase traffic and search engine rankings.

It's no joke. Interactive press releases are a vital part of the future of online SEO, marketing, and public relations. Press release distribution should be channeled toward relevant markets to maximize effectiveness. Statistics show that every press release I