Do you have a business website? If so, you need to have a mailing list and a way for your website visitors to subscribe to that list. Let me say it again: YOU NEED A MAILING LIST.

Why do I feel so strongly about this subject? Because I want to see you succeed. I want you to make sales and get prospects to sign up under you. Every good business website has some sort of purpose. Do you want your visitor to buy a candle? Do you want a potential new Tupperware consultant to sign up under you? Do you want him or her to subscribe to your recipe mailer? All of these are examples of things you want a visitor to your site to do. The problem is, most of us aren