According to The Kelsey Group * "70% of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource."

Think about the last time you were searching for information about a product or service, where did you look first? The Yellow Pages or the Internet? Today more consumers are going online to search for information rather than turning to the yellow pages.

In the past there wasn