The Graphic Design Process

Non-designers often misunderstand the design process. Good graphic design involves much more than playing with graphics. A good designer spends time thoroughly planning his or her design before any designing actually occurs.

Establish the mission

The first step is to determine what you want to achieve. Start by naming your target. Are you selling a service? Are you selling a product or cause? Your answer determines how your design progresses.

Target the audience

In order to reach someone, you must effectively communicate your message. Once you know the audience, your design efforts will be easier. You