Casinos have long been using custom poker chips for their clients playing pleasure. Custom chips are not only for gazing upon, the customization serves a purpose. When a casino opts for customized chips, they are not only branding the chip to their establishment, they are also protecting themselves from thieves.

The type of chips used, which are usually clay composite chips are nearly impossible to duplicate in themselves. Adding customization to the poker chips makes them a much more secure playing option, which thwarts most of the would-be chip counterfeiters.

The cost of these secure chips is a little more expensive. However even with the increased cost, the combination of the higher end composite chip plus the one of a kind logo imprinted on the chip makes up for itself in the money saved from those who would try and make knock offs of the casino