The importance of intelligent pricing in real estate is underscored by the relation between Value and Worth. Excess inventories combined with the everyday low-pricing mindset that exists in most sectors of the economy including, of course, real estate has created buyers who are more price-sensitive than ever before. In this environment sellers typically can no longer justify the notion that the properties they are about to sell are a value-added inventory item. Unless sellers can prove, in terms of dollars and cents, the economic value of their properties, buyers have no choice but to view sellers