By now, we all are aware that having rich content on our websites is one of the keys to achieving a good search engine ranking. There are numerous types of content categories that can be utilized that can provide a variety of messages for site visitors.

One particular content category that I think has a tremendous amount of value is to incorporate a guest columnist into your site. It is true that to get site visitors to come back to your site repeatedly there has to be a reason to come back. When you think about a news site, visitors return to read about updated news events, for online home business sites the challenge to get returning visitors is more daunting, but definitely possible.

Guest columnists provide a fresh and differing perspective on topics. Many avid readers have a tendency to latch onto certain writers due to their style of writing or their viewpoint. For a business site, readers will want to read something that provides value and has some worth. The potential for having unpaid repeat visitors is tremendous should one of your columnists be perceived as providing valuable articles that visitors would be able to use.

To setup a guest columnist program, I suggest having more than one guest writer, preferably five. Have a catchy name for your columnists, such as