Designing a Brochure? Consider a DVD

The ubiquitous brochure has been a staple of corporate communications for decades. I'm not sure who created the first one, but I'm sure more brochures have been written and designed than there are books in the world. And I mean in all languages. The esteemed brochure provides a company the opportunity to briefly describe its services and programs without scaring their public away with too much information. Its typical format is three panels, logo on front, information inside, and contact information on the back. It's handy, too