Following social rules for politeness does not get us what we want in business. Hand in hand with rules for polite communication, must be the rules for when to change those rules to suit the situation. Business manners are different than social behaviours.

Waiting until someone asks us about what we do, rather than proudly talking about what we do to make our living, might be polite, but when we attend a networking function, we want to build a network of people with whom we can do business. Too polite is unproductive. Confidently telling others what we do, how well we do it and what we want to grow our business is more likely to bring the business we desire.

When Networking:

Come prepared with business cards, flyers, brochures etc.
Know what makes a great referral to you and tell others.
Speak about your skills and successes.
Ask for the type of business referrals you want.
Use