How many times have you been approached to exhibit at trade shows but declined? Exhibiting at trade shows can be a very powerful marketing weapon, but only if you understand who your market is and if these people will be attending the trade show in large numbers.

Knowing your target customer is one of the most important principles in successfully building your business. You must be able to describe your prospective customer in as much detail and passion as you can describe your own product or service.

Once you