Free movie tickets are among the most popular freebies on the market. Studios and advertisement agencies free movie tickets as enticements for increasing sales and profits.

Movie Studios often offer free movie tickets or a free screening of their new movies. The premise is that it will build up word of mouth hype around the movie and attract droves of more theatergoers to watch the movie. For example, when the movie Erin Brockovich was to be released in Bangalore, India, free tickets were distributed to women on a first come- first serve basis to organize an all woman screening on the first day.

Sometimes studios or theatres make arrangements with companies, offices, or educational institutions to distribute free tickets to their members. Children in particular are treated to free movie screenings. Some companies offer free movie tickets as incentives added to their compensation.

Very often, free movie tickets are offered as freebies when using the services or products of certain companies. The Internet is swarming with advertisements for free movie tickets that are given out to surfers who play particular games, order goods, buying products, or opt for free trials. For example, the famous chocolate maker Hershey