Whether we like it or not, people do judge by appearances. In fact, research indicates that people judge others in 10 to 15 seconds of meeting. Not much time to make a fair assessment, yet that is simply the way it works. And the same principle applies when someone views your e-mail, looks at your website or hears your telephone communication. Just 15 seconds is all you get to make your first impression.

Based on that statistic, doesn