Regardless of what business you're in, it's safe to assume there are times when you want to catch someone's attention. Perhaps you want to drive more traffic to your retail store. Maybe you want your booth to stand out at a street fair. Perhaps you want your conference attendees to feel special and appreciated. Whether you're a retailer or an event planner, you should know that advertising balloons can take marketing to a whole new level.

Advertising inflatables can take many forms. Custom balloons with your company name and logo can be used outdoors as an attention-grabbing display or indoors for decoration and as a giveaway to kids. Helium advertising blimps range in size from seven feet long to thirty feet long. Advertising balloon companies generally keep generic advertising blimps in stock (such as those that say "Grand Opening" or "Sale"), and are also able to print virtually any message on customized blimps in order to reach your audience.

If you are holding an outdoor event, you may want to consider advertising inflatables designed like characters. For example, if your company is sponsoring a local baseball game, you may choose an advertising inflatable that looks like a baseball. In the same vein, patriotic advertising balloons - such as the Statue of Liberty, Uncle Sam, or the American Bald Eagle - are terrific traffic builders and are perfect for the Fourth of July and other patriotic holidays.

If you're a retailer who needs to build business during February, giant cold-air advertising balloon in the shape of heart is sure to be a traffic magnet. If you want to send a more personal message to the one you love, you can also rent or buy heart-shaped inflatables with a personalized message banner.

Air dancers, in particular, are a cost-effective means of bringing drive-by traffic into your retail store.

Advertising balloons represent a new way to get your message across to your customers or your stakeholders. The cost of advertising blimps and other advertising inflatables is so low that it fits into the advertising budget of virtually any small- or medium-sized business.

So, whether you'd like to communicate your message high in the sky, in the midst of a street fair, or on a playing field, advertising balloons can get the job done.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Business and Entrepreneurs Website and Majon's Business and Entrepreneurs directory.