The web is a complex and ever-changing environment. Because of this, it is necessary to constantly be on the look out for new and better ways to market your website. Currently, fresh content is the best way to attract search engines to your site. Having up-to-date information will keep the search engines coming back to your site looking for more. Because of the search engine's attraction to new content, your updated site will be rewarded with higher placement in search results. Exactly how fresh should your content be? Consider updating your content several times per week - if not every other day, then twice weekly.
One popular trend to providing fresh content to a wide audience is the use of an RSS Feed.

RSS Feeds. What are they?
There are several beliefs as to what "RSS" stands for, but the most commonly adopted meaning is "Really Simple Syndication". This term is quite appropriate, in fact, because of the ease of creating an RSS feed for broad distribution of your content. One example of effectively using an RSS feed is to create custom-written articles for your website. Put your articles on their own page (http://www.YOURDOMAIN.com/articles/article1.htm).

After you create your RSS Feed, your subscribers will be able to link to a specially created web address to access your feed. Subscribers to your feed will paste a code on their own website which will display the headline and a few words (a description) of your article. The headline will act as a link back to your article (on your website). This is a direct benefit to you, both building in-bound links to your domain and pointing search engines to your website for fresh content.

Making an RSS Feed
RSS Feeds use a language similar to HTML called XML. You must be careful when using XML, not closing tags or failing to validate the code can cause problems. The RSS Feed includes information about your feed (Title of your article, short description, and a link back to your original article). Your audience will see this information instantly as you update your content. Think of the potential