Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President

It is a crisp, clear autumn afternoon. About 1:30. A full sun hangs in a bright blue sky. A large crowd mills about.

The date is November 19th. The year is 1863. And the place is Gettysburg, Pennsylvania.

Imagine, for a moment, that you are there. You jostle for position. You strain your neck to get a glimpse. And you cup your hand behind your ear